Last Updated: 10/02/2022
This Privacy Policy describes how Electronic Theatre Controls Limited (“ETC,” “we,” “us,” or “our”) collects, uses, and shares your personal data when you visit this website, and tells you about your privacy rights and how the law protects you. ETC may collect or receive the types of information described below in connection with your access to and use of the site, including your account registration on the site and any information you may post to the site.
Please read this Privacy Policy and the Terms of Use for this site carefully to understand our policies and practices regarding your personal data. By accessing, using or submitting information via this site, you agree on behalf of yourself and any company that you represent (together, “you” and “your”) to this Privacy Policy, our Terms of Use, and our Acceptable Use Policy, in addition to ETC’s use and sharing of information as discussed below.
If you do not agree with this Privacy Policy, please do not access or use this site.
This Privacy Policy is incorporated into and made a part of our Terms of Use.
We regularly review this Privacy Policy, and we may amend or otherwise modify it at any time. All modifications will take effect immediately upon posting of the updated Privacy Policy on the site. By accessing or using the site after modifications are posted, you agree to those modifications. Material changes will be conspicuously posted on the site. You are encouraged to revisit this Privacy Policy from time to time in order to review any changes that have been made. The date on which this Privacy Policy was last updated is noted at the beginning of this Privacy Policy.
General
Electronic Theatre Controls Limited is the controller and is responsible for your personal data. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact:
| Telephone | +44(0)20 8896 1000 |
| Electronic Theatre Controls Ltd. 26-28 Victoria Industrial Estate Victoria Road, London W3 6UU |
|
| privacy@etcconnect.com |
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO. So, please contact us in the first instance.
ETC respects your privacy. Whether you provide us with your personal data is your decision. You do not have to provide us with your personal data to visit this site. However, you will need to provide us with your personal data to use some features of the site. We collect only the information necessary to maintain a satisfactory business relationship with you or your company. Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.
Notwithstanding the above, we may collect and use other information that may be considered personally identifiable information in some jurisdictions (such as your IP address) in order to make our website accessible to you. Such information will automatically be transmitted by your computer. Without your consent, we will not use such information for any other purpose than making the site accessible to you.
This Privacy Policy does not apply to information that we may collect through any medium other than the site (for example, information which we collect offline), or to information collected by any person or entity other than us (for example, a third-party website or a third-party application).
The Data We Collect About You
Personal data means any information about an individual from which that person can be identified. It does not include data where the identity of the person has been removed. Here is some information about the personal data we collect through our site, the purpose for which we collect it, and our legitimate grounds for collecting it:
MyETC
[MyETC (etcconnect.com)] is an added feature of this site that allows you to create an account. If you choose to open an a MyETC account, we will collect the following data from you, through our third party processor LoginRadius, for the purposes listed in the chart below:
| Data Collected | Purpose for Collection | Legitimate Grounds for Collection |
| First and Last Name* | Setup MyETC account | Performance of a contract - neccessary for setting up MyETC account |
| Email* | Setup MyETC account; Marketing purposes | Performance of a contract - neccessary for setting up MyETC account; Consent for marketing purposes |
| Country* | Setup MyETC account | Performance of a contract - neccessary for setting up MyETC account |
| Display name and Password* | Setup MyETC account | Performance of a contract - neccessary for setting up MyETC account |
| Address | Marketing | Consent |
| Phone Number | Marketing | Consent |
| Organization | Marketing | Consent |
| Occupation | Marketing | Consent |
| Industry | Marketing | Consent |
*Required to set up MyETC account
Marketing
You have the option to receive marketing emails from us if you create a MyETC account as you use the site. Marketing emails are sent via a third party, Robly Digital Marketing LLC (Robly). You can choose to receive or not to receive marketing emails, which include promotional materials, marketing materials, email offers, and newsletters from us (other than emails related to the completion of your registration, correction of user data, change of password and other similar communications essential to your transactions on the site) by adjusting your user preferences in your MyETC account profile. If you receive a marketing email, you can also opt out of receiving future emails using the unsubscribe process at the bottom of the email, by checking the relevant box located on the form on which we collect your data, or by sending us an email stating your request to uk@etcconnect.com:
Contacting ETC through the site You may contact us via the site, or by calling or writing to us. If you choose to contact us, we will collect the following personal data from you, for the purposes listed in the chart below:
| Data Collected | Purpose For Collection | Legitimate Grounds for Collection |
| Name* | Respond to your enquiry | Performance of contract - necessary for responding to your enquiry |
| Email* | Respond to your enquiry | Performance of contract - necessary for responding to your enquiry |
| Phone Number | Respond to your enquiry | Performance of contract - necessary for responding to your enquiry |
*Required to contact us
Financial Data
You may purchase products through this site. Purchases of products or services are made through our third-party payment processors, BigCommerce and Stripe. All personal data necessary for a purchase is provided directly to these processors. We do not directly access or handle any financial information collected via this site. If you make a debit or credit card payment online, you will be taken to a website operated by Stripe, who will take your payment. Payment by credit or debit card is subject to the approval of the card issuer. We will not be liable in any way if a card issuer refuses to accept a credit or debit card for any reason. You should not communicate credit card or other payment information via email, as it is not secure. To make a purchase, the following personal data will be collected from you, for the purposes listed in the chart below:
| Data Collected | Purpose for Collection | Legitimate Grounds |
| Name* | Place Order | Performance of a contract - necessary to make purchase |
| Email* | Place Order | Performance of a contract – necessary to make purchase |
| Company Name | Place Order | Performance of a contract – necessary to make purchase |
| Phone Number* | Place Order | Performance of a contract – necessary to make purchase |
| Address* | Place Order | Performance of a contract – necessary to make purchase |
| Payment Information* | Place Order | Performance of a contract – necessary to make purchase |
Other Data
When you access and interact with the site, we will make temporary use of other information in addition to the personal data mentioned above as technically necessary in order to make the site accessible to you, including the IP address of the device you are using to access the site. Such information will automatically be transmitted by your computer. Without your explicit consent, we will not use such information for any other purpose than making the site accessible to you. In addition, we will destroy such information after seven days.
We may also collect other information, in addition to the personal data mentioned above, about those visits. For example, our servers may receive and record information about your computer, device, and browser, including potentially the IP address, browser type, and other software or hardware information. This information is never used to identify you personally and never combined with other personal data such as personal data stored in your MyETC account or otherwise sent to us through our site. Such information includes the following:
- Usage Details and IP Address. As you navigate through this site, details of your visits to this site, including but not limited to, traffic data, location data, logs, the resources that you access, and information about your computer and internet connection, including your truncated IP address, operating system and browser type, may be automatically transmitted by your computer. We may use this information for system administration and access to the site.
- Cookies. "Cookies" are pieces of information that a website sends to your computer while you are viewing a website. To see our Cookie Policy, click shop.etcconnect.co.uk/cookie-policy.
- Web beacons. "Web beacons" are electronic images, tags or scripts that allow a website to access cookies and help track general usage patterns of visitors to a website. Web beacons can recognize certain types of information, such as cookies, time and date of a page view and a description of the page where the Web beacon is placed. We may use Web beacons to compile information regarding use of this site.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another purpose and that purpose is compatible
with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the applicable rules in this Privacy Policy, where this is required or permitted by law.
Information about ETC’s Data Transfer Practices
We transfer personal data to Electronic Theatre Controls, Inc.’s headquarters, located in Middleton, Wisconsin, USA. In addition, many of our external third parties are based outside of the UK, so their processing of your personal data may involve a transfer of data outside the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by implementing specific contracts approved for use in the UK which give personal data the same protection it has in the UK. ETC actively monitors guidance and regulations pertaining to data transfers around the world and endeavor to update its practices as necessary. Please contact us if you want further information on the mechanism used by us when transferring your personal data out of the UK.
Profiling
We will not use your personal data for decisions based solely on automated processing if the decision produces legal effects concerning you or significantly affects you unless you gave your explicit consent for this processing.
Security
We are committed to ensuring that your personal data is secure. In order to prevent unauthorised access or disclosure, we have put in place appropriate technical and organisational measures to safeguard and secure the personal data we process. Although we use reasonable security measures to help protect against the loss, misuse, and alteration of information under our control, we cannot ensure or guarantee that loss, misuse, or alteration of your personal data will not occur. If, despite all our efforts, a data breach does occur, we shall take all reasonable steps to limit the damage. In case of a data breach which is likely to result in a high risk, and depending on the circumstances, we will inform you about remedial actions to prevent any further damage when required under applicable law. We will also inform the relevant supervisory authorities without undue delay, when required under applicable law.
Disclosure of Personal Data
We will only disclose personal data to our affiliated companies, agents, or subcontractors for the purposes identified above, where necessary. In such cases, the recipient will be obligated to use that personal data in accordance with the terms of this Privacy Policy. We will not sell, distribute or lease your personal data to third parties unless we have your permission or are required to do so by law. We may disclose your personal data to the extent we are required to do so by applicable law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise, or defend our legal rights. We may be required to release personal data of European Union (“EU”) individuals in response to lawful requests from public authorities including to meet national security and law enforcement requirements.
Aggregation and De-Personalisation (Pseudonymisation)
We may take your personal data, make it non- personally identifiable, and combine it with other data about other individuals. Such aggregated information describes users as a group but does not reveal the identity of individual users.
We may use and disclose to third parties such aggregate or de- personalised information in any manner and without notice or compensation to you.
Business Transfers
We reserve the right to disclose, lease, sell, assign and transfer your personal data to the successor or acquiring entity in the event of or in connection with a Business Transfer. A "Business Transfer" means a sale, acquisition, merger, consolidation, reorganization, bankruptcy or other corporate change of control involving us, regardless of whether the Business Transfer relates to a part or a whole of our business. Before we disclose your personal data in the context of a Business Transfer, we will notify you and give you a reasonable time period to object to such transfer. That successor or acquiring entity will be bound by this Privacy Policy as it applies to that information. Nothing in this Privacy Policy is intended to interfere with our ability to transfer all or part of our business, equity, or assets (including this site) to an affiliate or independent third party at any time, for any purpose, without any limitation, without notice, any without any compensation to you, whatsoever.
Third Party Transfers
Under certain circumstances, we may remain liable for the acts of our third party agents or service providers who perform services on our behalf for their handling of EU personal data that we transfer to them.
Retention of Personal Data
We will retain your personal data while your MyETC account is still active. You may contact us as instructed below to request your account be deleted. We will then delete your account along with your personal data within 30 days of receiving your request. If you place an order through this site, we will have to store the personal data relating to the order for at least as long as necessary to fulfil the order and to comply with statutory tax and accounting requirements in accordance with our record retention policy, even if you do not have a MyETC account. Please contact the relevant third party for information regarding data retention collected through that third party.
Information You Disclose to Third Parties
You may be presented with an opportunity to receive information or marketing offers from third parties as a result of your access to or use of this site. This Privacy Policy does not apply to such information. All information you disclose to such third parties will be subject to the privacy policies and practices of such third parties, as applicable. We will not have access to any information you choose to disclose to such third parties. We are not responsible for the privacy policies or practices of any third party. You should review the privacy policies and practices of each third party prior to disclosing information to them.
You may have the opportunity to connect to other online services through the site. These online services may operate independently from us, and they may have their own privacy notices or policies. If any online service which is linked to the site is not owned or controlled by us, or does not claim to be covered by this Privacy Policy, we are not responsible for it and it is not covered by this Privacy Policy. Please refer to the privacy policy associated with that online service.
Access by Children
The site is not directed at children. You must be at least 18 years of age to register with or use this site. We do not knowingly collect or use information from children through the site. If you are under 18 years of age, do not send any information about yourself to
us or otherwise enter any information about yourself on this site, including your name, address, telephone number or e-mail address. If you believe that we might have any information from or about a child under 18 years of age, please contact us at privacy@etcconnect.com (mailto:privacy@etcconnect.com).
Your Legal Rights
Under certain circumstances, you have the rights under data protection laws in relation to your personal data.
You have the right to:
Request access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
- If you want us to establish the data’s accuracy.
- Where our use of the data is unlawful, but you do not want us to erase it.
- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims.
- You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine- readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent
at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
We will not discriminate against you in any way for exercising any of your rights listed above.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if you request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request under these circumstances.
We may need you to verify the username and email address associated with your account or order to verify your identity before performing any of the requests discussed above. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask for further information in relation to your request to speed up our response. If using an authorised agent to make a request, we will require a written and signed statement giving the authorised agent permission to make the request on your behalf.
We do not sell any personal data
We may disclose personal data to a third party for a business purpose, as detailed in this Privacy Policy.
If you have questions or concerns about our privacy practices or this Privacy Policy, or if you wish to make a request or exercise any of your rights regarding your personal data, please contact us at any of the following:
| Telephone |
+1 (608) 831-4116 Toll-free: 1-800-688- 4116 |
| Fax Mail |
Attn: Privacy +1 (608) 836- Electronic Theatre 1736 Controls, Inc 3031 Pleasant View Rd |
| privacy@etcconnect.com |
Or by filling out the contact form at the end of this page:
If you have questions or concerns about this Site in general, please contact us at Shop.uk@etcconnect.com
Third Party Contact Information
BigCommerce, Inc.
11305 Four Points Austin, TX 78726
Attention: General Counsel
Robly Digital Marketing LLC (855-557-6259) http://support.robly.com/contact-form/
LoginRadius, Inc.
815 West Hastings Street Suite 801 Vancouver, BC Canada V6C 1B4
Stripe, Inc.
354 Oyster Point Boulevard South San Francisco, CA 94080, USA
Attn: Stripe Legal
Stripe Payments Europe Limited
1 Grand Canal Street Lower, Grand Canal Dock Dublin, D02 H210, Ireland