Last update: 07/08/2023
This Cookie Policy explains what cookies are and how we (Electronic Theatre Controls Limited) use them on our website, [shop.etcconnect.co.uk]. Please read this Cookie Policy carefully to understand our policies and practices regarding the information we collect using cookies and how we use and share that information. We strive to keep this policy up to date, but we cannot guarantee its accuracy at all times. In addition, we may update this Cookie Policy from time to time.
What are cookies?
"Cookies" are pieces of information that our website sends to your computer while you are viewing the website. We may set and access the cookies listed below on your computer to track and store information about you. Please note that most Internet browsers will allow you to stop cookies from being stored on your computer and to delete cookies stored on your computer. If you do not wish us to collect cookies, you may set your browser to refuse cookies, or to alert you when cookies are being sent. If you do so, please note that some parts of this website may then be inaccessible or may not function properly. If you are located in the European Union or the United Kingdom, you can use our cookie control tool to turn off certain cookies.
Types of cookies
- Essential Cookies. Essential cookies are required for the operation of our website. These cookies run automatically when you visit our website and cannot be turned off with our cookie control tool. Without these cookies, our website would not work as it should. Below is a list of the essential cookies used on our website:
| Cookie | Purpose |
| SHOP_TOKEN | Allow customer to make purchases through site. For details please visit: https://www.bigcommerce.com/privacy |
| SHOP_ORDER_TOKEN | Representation of the order-only seen with single page express checkout |
| SHOP_SESSION_TOKEN | Allow customer to make purchases through site. For details please visit: https://www.bigcommerce.com/privacy |
| XSRF-TOKEN |
Token to avoid cross-site request forgery, also known as one-click attack or session riding and abbreviated as CSRF. |
| athena_short_visit_id | Used to store a visitor’s ID |
| Shopper-Pref | Used to essential store shopper preferences such as currency |
| fornax_anonymousId | Platform Performance and Analytics |
| lr-user--token | Persist login state |
| STORE_VISITOR | Allow customer to make purchases through site. For details please visit: https://www.bigcommerce.com/privacy/ |
| SHOP_SESSION_ROTATION_TOKEN | Essential for security; used for cart/checkout sessions |
| lastVisitedCategory | Tracks last visited category to build product breadcrumbs |
| RECENTLY_VIEWED_PRODUCTS | Keeps track of products which the user has viewed to show recently viewed block. |
| Tracking-preferences | Used to store shopper tracking preferences when consent manager is enabled to help determine what type of non-essential scripts will load based on user consent. |
| bc_consent | Used to determine if the shopper has consented to tracking when the consent manager is enabled |
- Non-essential Cookies: Non-essential cookies are cookies we have added to the website in order to enhance your experience on it. You can choose to allow or block these cookies to run on the website, as explained below. Please note, if you block non – essential cookies, your experience on the site may be affected. Below is a list of the non–essential cookies used on each of our sites:
| Cookie | Purpose | Catagory |
| _ga | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randomly generated number to identify unique visitors. | Analytics, Marketing |
| _gat | This cookie is installed by Google Universal Analytics to throttle the request rate to limit the collection of data on high traffic sites. |
Marketing |
| _gid | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. |
Analytics |
|
Microsoft Clarity _clck clsk CLID ANONCHK MR MUID SM |
Calculates visitor, session, and site usage based on non-personally identifiable information, which we use to improve the site. For additional information, please visit: https://learn.microsoft.com/en-us/clarity/setup-and-installation/cookie-list | Analytics |
| Facebook (_fbc; presence; xs; c_user; sb; datr) | Improve the functionality of Facebook. For details please visit https://www.facebook.com/policy/cookies/ | Marketing |
| ajs_user_id | Statistical analysis, non-essential. https://www.atlassian.com/legal/privacy-policy#what-this-policy-covers | Analytics |
| ajs_group_id | Statistical analysis, non-essential. https://www.atlassian.com/legal/privacy-policy#what-this-policy-covers |
Analytics |
| ajs_anonymous_id | Statistical analysis, non-essential. https://www.atlassian.com/legal/privacy-policy#what-this-policy-covers | Analytics |
- Third-Party Cookies. Third-Party cookies are served by third-parties. We do not control these Third-Party cookies. If you have any questions about these Third-Party cookies, you should contact the Third Party directly. Below is a list of the Third-Party cookies used on each of our sites:
| Cookie | Purpose |
| Facebook (_fbc; presence; xs; c_user; sb; datr) | Improve the functionality of Facebook. For details, please visit: https://www.facebook.com/policy/cookies/ |
| Google Analytics (1P_JAR; NID) | Google targeted advertising. For details please visit: https://policies.google.com/technologies/cookies?hl=en-US |
| Microsoft Clarity (_clck; _clsk; CLID; ANONCHK; MR; MUID; SM) | ETC partners with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve our products/services. Website usage data is captured using first and third party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, please visit: https://privacy.microsoft.com/en-US/privacystatement |
Controlling Cookies
Essential Cookies are required for the site to function and cannot be turned off.
Non-essential Cookies:
- If you are visiting the site from within the European Union or the United Kingdom, non-essential cookies can be turned on or off by clicking on the “C” icon in the lower right hand corner of the site and changing the toggle to on or off. Non-essential cookies will not run until and unless you consent to the non-essential cookies. Your choice will be stored for one year. After this time, or in the event we add a new cookie in the meantime, you will again be asked for your consent before any non-essential cookie will run. You can change your choice at any time by clicking on the “C” icon and changing the toggle to on or off.
- If you are visiting the site from outside of the European Union or the United Kingdom, non-essential cookies will run automatically. You may be able to turn these cookies off through your browser.
Contact Information
If you have questions or concerns about this Cookie Policy, please contact us at any of the following:
| Telepone | +44(0)20 8896 1000 |
| Electronic Theatre Controls Ltd. 26-28 Victoria Industrial Estate Victoria Road, London W3 6UU |
|
| UK@etcconnect.com |